Guinness is more than the sum of its parts. Made from roasted, malted barley, water, and Guinness yeast, these ingredients make the distinct flavour we know today. And because Indonesia is made of many different islands and provinces, Guinness wanted to remind us of our unity by accentuating our differences. Because just like this Irish brew, together we are more.
Awards: AMES 2016 Bronze in Effectiveness: Alcoholic Beverages and Tobacco
Director: Ivan Handoyo
Production Company: Rising Phoenix
Creative Director: Ario Danar
Creative Group Head: Axel Widjaja
Art Director: Anantha Adhi