Bonsoy is a soy milk brand that coffee snobs and baristas froth over. Literally. People would go out of their way to find a cafe that stocks Bonsoy. But for the masses, Bonsoy sits in a very competitive and cluttered category. We needed to make Bonsoy stand out to everyday consumers. Since Bonsoy already does in the coffee community, all we had to do was bridge the gap between those who know and those who don’t know… by calling out its unbeatable flavour. Because once you have it, you can’t settle for anything less. Forcing you to ask anyone who serves you a drink: “But is it Bonsoy?”
Art director: Simon Dall | Executive Creative Director: Paul Swann | Photographer: Benito Martin | Food Stylist: Jessica Johnson
