Tall Poppy is a campaign that tackles Australia’s negative cultural phenomenon of cutting down successful people, businesses, and entrepreneurs — commonly referred to as tall poppy syndrome. CGU, a small business insurance company, wanted to change our understanding of ambition. It’s not something to be ashamed of. In fact, we need to nurture it.
We reached out to American puppeteer, director and producer Brian Henson (Muppet Treasure Island, Muppet Christmas Carol, Farscape) to direct our launch film, a unique tale of ‘tall’ Poppy and her journey to hold onto and share her ambitious spirit.
The film, produced in California, USA, was released in Australia on 20 February 2022. The five-minute version of the film ran in full during the advertising break of primetime current affairs show 60 Minutes on Nine.
Art director: Simon Dall | Creative Director: Sesh Moodley | Executive Creative Director: Jim Ingram