Picture this: you’re out with your mates and the waiter comes over to take your order. You ask for a Fanta. Gasp.
That’s because Fanta is not something you can drink without someone pointing it out. It’s a pretty bold choice. One that needs to be celebrated. That’s how we came up with Fanta’s new brand platform — bold choice, bold taste.
Art Director: Simon Dall | Creative Director: Jenny Mak
Fanta
Like most campaigns, a lot of ideas ended up on the cutting-room floor. So here are a few more scripts that didn’t make it due to a) time b) budget constraints and c) the mean old advertising gods.
