U by Kotex launched a global brand campaign with one strong headline: I’m a new cycle. Young women are at a period in their lives where they’re constantly changing, and we want to empower them as they go through these transformative years.
Creatives: Simon Dall, Lucy Hay, Seyda Yilmaz, Ava Frawley | Creative Director: Jenny Mak
U by Kotex
We created a range of 15 and 6 second Youtube videos for UbK’s new liners — black, cotton, and sport. Here are some of them.
Creative Director: Jenny Mak